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Typeform has found widespread use across various departments and industries as a versatile tool for data collection and survey …
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What is Typeform?
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing.…
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- Multiple question types (44)9.393%
- Themes (44)8.181%
- Custom logo/branding (42)8.181%
- Survey templates (42)7.373%
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$30
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$35
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$59
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Create Lead Generation Form Typeform | Typeform Tutorial | How to create Typeform | Typeform Demo
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Workspace Dashboard Typeform | Demo
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Reverse ETL automation with Typeform, Marketo, BigQuery, and Slack
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Notification Option Typeform | With Demo
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Typeform Example Market Research Survey
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What is Typeform?
Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code.
Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file storage); their Pro+ plan is $70/month for three users (also includes team collaboration, white-labelled typeforms, priority support, and 4GB file storage).
Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file storage); their Pro+ plan is $70/month for three users (also includes team collaboration, white-labelled typeforms, priority support, and 4GB file storage).
Typeform Videos
How you ask is important
In this Software Unboxing, we demo Typeform. Walking through the steps of taking a template to functional form, this tutorial is a great introduction to Typeform.
Typeform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Typeform has found widespread use across various departments and industries as a versatile tool for data collection and survey administration. Users have utilized Typeform for a range of purposes, including conducting surveys, gathering feedback, and collecting customer reviews. The software has been commended for its user-friendly interface and customizable forms that match company branding, simplifying the data collection process.
Typeform has proven to be particularly valuable in content marketing teams, allowing them to gather insights and recognize pain points through easy and efficient data collection. It has also been widely used in customer success and marketing departments to collect and analyze feedback from SaaS product customers. The software's logic mapping capabilities have made it an ideal choice for conducting large-scale surveys and research, tailoring questions based on respondents' previous answers. Furthermore, Typeform has been praised for its design and layout options, providing a more enjoyable survey experience compared to other platforms like Google Forms.
In addition, Typeform has been employed in various industries such as education, non-profit organizations, event planning, customer engagement, and partner programs. Whether it is building online applications for a non-profit trade school or administrating surveys to qualify job applicants, Typeform has proven to be a time-saving solution that collects data as a whole rather than individually. The ability to add logic jumps within the survey process allows users to customize the experience based on respondents' actions. Integration with CRM systems like HubSpot further enhances the form experience for users by streamlining marketing requests.
While many users have praised the features and capabilities of Typeform, there have been occasional complaints about the customer support provided by the platform. Some users have reported slow response times and problems with problem analysis. Additionally, changes to Typeform's plans have prompted concerns among users about potential issues. Despite these criticisms, Typeform remains a popular choice for individuals and businesses seeking a user-friendly and customizable tool for their data collection needs.
Calculator tool: Users have found the calculator tool in Typeform to be extremely helpful for incorporating complex calculations into their forms, with multiple reviewers praising its functionality and versatility.
Compatibility across devices: Reviewers appreciate that Typeform is compatible with modern web browsers and ensures a seamless user experience across different platforms. This feature has been mentioned by several users as a key advantage of the software.
Integration capabilities: Many users have praised the integration options in Typeform, particularly with products like Zapier and Intercom, which allow for streamlined workflows and automation. These integrations have been described as flexible and time-saving by multiple reviewers.
Confusing User Interface: Some users have found the user interface of Typeform to be confusing and not intuitive, particularly when creating forms or navigating through the platform. They feel that a more streamlined and user-friendly interface would greatly enhance their experience.
Limited Customization Options: Multiple users have mentioned that they find the customization options in Typeform to be limited. This makes it difficult for them to create surveys or forms beyond the provided question options, limiting their ability to gather specific information from respondents.
Lack of Integration with Popular Services: One user has expressed dissatisfaction with Typeform's lack of integration with popular services other than Zapier. They believe that having more native integration options would make it easier for companies to connect Typeform with their existing tools and systems.
Users have made several recommendations for Typeform based on their experiences. Firstly, many users suggest integrating Typeform with Slack as it enhances collaboration and data sharing within teams. Secondly, Typeform is highly recommended as a free and user-friendly alternative to SurveyMonkey. Users appreciate the better overall user experience offered by Typeform. Lastly, users recommend Typeform for its ability to handle large volumes of surveys and collect a large number of responses. It is particularly praised for its customization options and suitability for quickly gathering data.
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September 13, 2022
Great Features. Execution Needs Improvement
Score 3 out of 10
Vetted Review
Verified User
We have used Typeform to conduct large-scale surveys and research for our company and our industry. Typeform is ideal for the types of surveys we send because it has logic mapping, ie: if a respondent answers a question one way then you can map the next questions they receive. For example, if the survey asks "Is your favorite color red or blue?" Answering "red" might take you one way, while answering blue will take you to a different set of questions.
- Logic mapping
- Easy-to-use for end user
- No protection against bots
- All surveys are posted publicly
- Data integrity easily goes down the drain because of the proliferation of bots, I've found.
April 29, 2022
Typeform is a good value for the cost.
We were using it to collect additional information from people interested in our courses. We were able to do so in a way that didn't hit them with all of the questions on one screen and instead presented them with one question at a time. Due to the integration with our CRM, we were able to filter respondents into separate email sequences to follow-up on some of their responses.
- Presents questions one at a time.
- Provides an eye pleasing platform for submitting information.
- Integrates with my CRM for further follow-up.
- Initially, it was difficult to figure out how to use the endings to drive respondents to different URL's based on their response to a particular question.
- The integration with my CRM was easy to set up, but each time I needed to make changes, I had to delete the integration, then re-connect it, and then re-apply the tags for each response.
September 20, 2021
[In my Experience:] Pathetic Customer Support
Score 1 out of 10
Vetted Review
Verified User
[I believe] they have poor customer support [and that they] randomly keep changing plans. [I feel] their refund policy is also pathetic. [In my opinion,] there are much better options outside; use them instead of using Typeform. [In my experience,] it, first of all, takes more than 24 hours to even get [the] first response from support teams, and then there [is a lot of] back and forth due to their poor logical ability to analyze problems. [I] strongly feel that their support staff need training on attitude and data analysis.
- Good marketing for [what I feel is] their poor product.
- [They need to] hire better customer support.
- [They need to work on] training customer [support] staff.
- [They need to provide the] right analytical tools [to their staff so that they can] answer customers.
- [They need to work on the] heavy fees charged to their customers.
Typeform has been a great addition to our company. We are always focusing on giving our users the best experience possible and with Typeform we believe we can even with surveys. Gone are the days of the dated old Google Forms and people seem to be engaging more with the new forms of filling out surveys which Typeform delivers on.
- Reliable
- User experience
- Engaging
- Surveys
- Pricing
- Templates
- Data
November 30, 2020
One of the best solutions for custom web forms and more!
Score 10 out of 10
Vetted Review
Verified User
We are using Typeform for several solutions in our Learning & Development department. We have used it as a survey tool, information/recommendation form, quiz, etc. It is a modern online form builder that works on any device and is affordable. It is simple to use but has several advanced features to build more complex forms if that's what you need. We have also used it as part of an automation for our training intake process for new requests that come in across our Americas division.
- The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
- Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
- Integration with products like Zapier allow you to use it as part of a larger automation in your company.
- Visually pleasing designs with use of themes, images and video to match your branding.
- Quizzes can be accomplished using the calculator tool and branching, but it would be nice to have it as a default form type so it could be more easily built.
- Would be nice to see the system have more options for default messaging/email confirmations tied to specific forms.
- Although the integration with Zapier is expansive, some companies may want more native integration with other popular services instead of using a third party solution.
Our organization regularly survey constituents, whether students, alumni, or donors. We have tried a number of surveying platforms over the years with varying degrees of success. Typeform has provided the best interface for our constituents. Each department manages its own surveys. These can be stored in individual folders within Typeform. Surveys can easily be duplicated for re-use without losing prior information. User interaction with Typeform surveys is clean. I really like that all the questions aren't presented at one time, but that questions appear as respondents move through the survey. There are a variety of question formats, from radio tab to multiple-choice, short-answer, and email/phone. Typeform has become our go-to for gathering feedback on a wide range of topics as we engage with constituents and their interests.
- Easy to create survey from scratch.
- Drop-and-drag elements for ordering and re-ordering.
- When duplicating surveys, it can be helpful to have time-sensitive questions highlighted to make sure these key fields are updated correctly.
January 20, 2020
Easy to build beautiful, engaging forms
Typeform is mainly used in my department for event registration (typically small private dinners). We've also experimented in using it as a digital component in 1:few direct mail campaigns, where we link to a form through a QR code or short link.
- Ease of use - the simplicity of the form builder makes it easy to create beautiful forms.
- Form filling experience - forms are simple and engaging for the person filling them out.
- I don't think event registration forms are a primary use case, but I wish the features supporting the use case were more robust. I'd like to include a zoomable map to show event location, and wish there was an easier way to create an "add to calendar" attached to a calendar event. I've found a workaround for the latter but it's clunky.
- I turn off Typeform branding when I build a new form, but even still, I wish the Typeform branding was less apparent. When sharing a link via Slack or social media, the image and text that appears is an ad for Typeform and doesn't relate to the information you're trying to collect. (It's a Typeform-branded image accompanied by the text "Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.(40 kB)".
January 18, 2020
A beautiful way to collect beautiful data
We use Typeform both internally and externally. Externally, our customer success team uses it to collect information from our partners before we get to the implementation stage to learn about their training process and product configuration. Inside our org we use Typeform to share information on deals closed to both Accounts Receivable and to customer success. Marketing has also used it to collect webinar registrations (in combination with Zapier).
- Data collection
- Low price
- Collaboration
- Logic Flows
- Good user experience
- No training
- Sharing
- Customization
- Plug in/API access
January 17, 2020
Typeform is the best form and survey tool we have used
When use Typeform in a variety of situations from short, temporary surveys internally to developing complicated online apps, we use Typeform over other form tools because it is easy to set-up, share, and complete. Having a fluid user experience increases results. We also like that seems different from most survey and form tools.
- Logic Mapping
- Creating a fluid, fast user experience for form completion.
- I wish the design scheme and templates choices had more options.
- Direct integrations with our CRM and website solution (HubSpot and Squarespace).
December 04, 2019
Making surveys beautiful and easy.
Typeform was being used across the organization. We used this primarily for surveys to solicit feedback from donors and volunteers to improve our offerings and communication. Having these surveys informed our decisions as we planned from year to year to know we were improving and addressing concerns.
- Usability
- Surveys
- Support
- Filter logic redirects externally
- More customizations
- Pricing
I used Typeform as an application form to qualify people applying for a call with me. It helps me get more information on the people who book a call with me, and also filters out the ones who are not a fit using conditional logic. It's very customizable to each person depending on how they answer a question, which is very suitable for my business.
- Logic Jump. Their logic jump is very easy to understand and implement. I love tailoring questions according to how people answer them.
- Redirection to end pages. It's such a time saver to be able to redirect people to different end pages depending on if they are a fit.
- The conversational experience. I like how Typeform is so unique in its presentation to clients.
- Price. It's expensive. It's why I stopped and switched to another software of $39.50 a year compared to their pricing of $30 a month. My prospects fill in the form regardless of a conversational experience.
- 1 question at a time. It's not very clear how long the form is for people filling it in.
- Typeform branding. You have to pay $59 a month in order to remove the Typeform branding.
May 16, 2019
Powerful Business Surveys That Work
Score 8 out of 10
Vetted Review
Verified User
Typeform is a very Important tool for my department because it makes the collection of data very easy and efficient. Content Marketing is a core part of growing a business in this current age and Typeform has been proven to be an effective tool in helping us get Insights on the areas people need help with. A popular business problem is knowing the right content strategy to deploy, with the data collected from our community via Typeform, we are able to recognize their pain points and find ways to bring them utmost value via the content and also courses that we provide.
- Valuable surveys
- Data collection at scale
- Great Analytics
- I believe that the pricing structure needs work. Even though entry level is free, $35 a month can be a bit tasking for some businesses that are just starting out. I believe that an Intermediate level is needed.
- I also believe that more Templates are needed in the admin section as most people might struggle with setting up for the first time.
We use Typeform with our clients to help them build and create better surveys. We also use Typeform to create surveys for our target audience, clients, and team members. Typeform is a fantastic tool to source information quickly and efficiently. It is used across all departments for our clients, as any team can use it to source relevant information.
- The user experience is very friendly. It's easy to get started and to start creating forms.
- Templates. Typeform has many templates to help save time and create ideas.
- The Basic package has many options and integrations to get form builders started.
- The Typeform branding is only removed at the Pro+ ($70 per month level).
- The option to edit the URL.
- Team members can only be invited at the $70 per month level. By charging a lower price, Typeform might get users to add more team members as opposed to using once account per business/team etc.
May 01, 2019
Fast to use and easy to self-learn
I use TypeForm to survey internal teams on a wide range of business topics, and the survey results help to inform planning priorities. For example, in a recent survey we gathered pricing input from the global sales organization and used the feedback to guide price levels for an upcoming software product release.
- Ease of use: TypeForm is easy to self-train within less than an hour.
- Flexibility: I can capture a wide range of survey inputs, such as multiple choice and rankings
- Accessibility: I appreciate that survey results are easily accessible in downloads that I can view in Excel or other tools.
- The central dashboard could do a better job of highlighting my active survey, versus historical.
- The notifications feature for new results was previously available for all users, and seemingly the company has changed the policy on this feature a couple of times.
February 02, 2019
Coding-Free Form and Survey Creation
We use Typeform on our internal blog to conduct employee surveys and gather information across departments. It's an easy way to gather information without having to code anything, and we can get it set up quickly so we can add a new form each week with our weekly blogs. We have the Pro Plan, so we can collect an unlimited number of responses each month which allows us to ask whatever questions we choose.
- Creating a form is really easy, no knowledge of coding is needed.
- I like how you can navigate almost their entire website using only your keyboard. I think it shows new users that the forms you create can be navigated just as easily.
- The ability to create a custom Thank You screen is great too. It allows your users to feel like this form was created specifically for them by you, not just generated online.
- The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
- When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
- Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
December 20, 2018
Typefom is best when you need a customizable solution for lead gen forms, customer feedback & feature requests
Typeform was being used by our Sales, Marketing & Product Team to obtain user feedback both on the service aspects as well as product features. While Typeform offers extensive capabilities, it was too much for our needs, especially once we started using Pipedrive which comes with its own form builder. Typeform was used when we used Salesforce and had to be integrated with Zapier - the connection sometimes broke.
- User-friendly
- Accessibility
- Free version
- Pricing for paid version is quite high
- UI is over-complicated for most basic users
December 08, 2018
Our Customer Success team's customer feedback/survey tool of choice
Our Customer Success and Marketing departments use Typeform frequently to collect feedback from our SaaS product customer base. Our CSMs utilize it strongly, as it's proved to be an effective tool to both collect and analyze feedback and then turn it into actionable insight or share it with the rest of our company or even our customers. It was a rough start finding a survey tool to fit all of our needs, and we originally turned to other tools, but after giving Typeform a try we can definitely say that we're very happy with its functionality and the vision/direction Typeform's moving towards as a business.
- Working in Typeform is automatic and intuitive. It's easy to find the surveys we're looking for and to manage or edit them (duplicating, creating, removing surveys, as well as putting them in folders). I didn't have to "learn" how to use it; when creating a new survey, the app just flows in a way that you know what the next step is and how to get there. The appearance of the app is clean and beautiful, without losing the details you need to customize.
- Like I said above, while Typeform is simple and automatic, it doesn't skimp out on all the customization and tweaks you need to create a fitting survey for your exact use case. They have a wide selection of custom questions you can ask in your survey (from a simple 'Yes/No' to an 'Opinion Scale' to even payment collection) and many different settings for those questions (make it required, add a description/image/video, etc.).
- You can also customize the look and feel of each individual Typeform, and save each appearance as a template setting to use again! This has really helped us make Typeform our own by adding our own branding to it.
- Typeform makes it so easy for users to respond to surveys. They have a clean, beautiful experience that flows and no one has issues submitting responses. Typeform has an Intercom integration, which is perfect as we use Intercom with our customers, so it's easy to just issue a Typeform survey with our in-app chat to get quick and numerous responses.
- I would love to see improved integrations of Typeform with the other tools that we use. While Typeform's in-app chat integration with Intercom is great, it doesn't cover ALL of our use cases with issuing surveys, and we'd really like to see support for email surveys that are easy and quick for recipients to submit without additional hassle.
- We will always welcome additional insights/analytics provided with the feedback results that come in for our Typeforms. The more presentable they are, the more we can use them for internal and external use. Typeform just recently added a 'Stories' beta that caters to this so we're excited to see what more they'll be doing with it.
- While most of our team is pretty tech savvy and very independently figures out new technology, starting out with creating a first Typeform survey may be more challenging with other less technological teams, as their creator is very conservative with real estate and uses icons instead of titles for links (though you can mouse over the menu to see the title of an item).
November 30, 2018
Solid tool at a solid price
We use Typeform across our whole organization, but primarily for customer engagement. We'll send surveys or quizzes to our audience for engagement purposes, not so much for email capture or the like. We may use it at a tradeshow as part of a prize giveaway (with scoring for quizzes) or maybe as a yearly survey to our entire email base to try and get an idea of what our audience wants.
- Visually appealing. Even though it's become more popular these days, I think Typeform still looks better than most form software available.
- Smart. With easy logic jumping and calculations, you can do some cool things.
- Integrations. To follow the conversion funnel you need integration between systems and Typeform has enough to get the job done (with a little IFTT or Zapier support along the way).
- Embedding on other web pages isn't the smoothest UX yet. There are times when the user is forced to scroll when the viewport has plenty of room and other quirks like that.
- Typeform may need to start offering more visual customization soon. Typeform was really cool when most people had never seen it before, but it's getting so popular it needs something else to stand out.
August 16, 2018
Easy to use and high value for the money!
Typeform is used primarily by the Marketing department as a form generator. We then integrate with HubSpot, our CRM. We use Typeform to handle Marketing requests and as a great way to improve the form experience of the user. HubSpot's forms, although technically nice, do not have a lot of design elements which can be very boring.
Additionally, we use Typeform to help facilitate online purchasing for our Lactation Store. With an integration with Stripe, we are able to use the form to help patients purchase lactation products while they are still in the hospital, using their digital devices.
Additionally, we use Typeform to help facilitate online purchasing for our Lactation Store. With an integration with Stripe, we are able to use the form to help patients purchase lactation products while they are still in the hospital, using their digital devices.
- Form intake.
- Managing requests.
- Awesome reporting.
- Immersive data collection.
- Mobile and desktop friendly.
- Extremely versatile. Can handle any form requests we have. Contact forms, quizzes, shops or feedback forms all work great in Typeform.
- A lot of integrations, including HubSpot.
- Fantastic AI software that helps automate the form collection process and turn it into an experience for the consumer.
- More payment methods other than Stripe (although a good one).
- Better support. It is not 24/7 and they are based out of Spain, which can be a headache for American users.
- Reporting on the back end doesn't always facilitate use for short form/long form answers.
July 13, 2018
Visually appealing for responders, hard to learn
We use Typeform for all of our data collection (surveys, applications) for our membership. We also utilize it for internal surveys and weekly updates. We chose typeform for the visual appeal, but what really makes it a great tool is the ability to add logic jumps to your data (ie if someone does x, jump to a certain question etc) and the ability to integrate it to send data to another source using Zapier, which greatly reduces the time needed to move data or make multiple surveys.
- Logic jumps
- Aesthetically pleasing surveys
- Customization
- Integration
- User experience - hard to learn, not intuitive
- Downloading forms directly from Typeform
- Cannot create rules in a spreadsheet (so if you have a lot of rules or you use it for payment, this is a huge hassle)
June 07, 2018
User-friendly, team-friendly
We utilize Typeform for surveys within our organization. We have large-scale surveys, such as our bi-annual career satisfaction survey, that are sent out via Typeform. We also use it for small-scale information gathering, such as sign ups for events. We do have some departments that use it individually, but for the most part, we are using it to gather information from the entire organization. It's a very user-friendly tool. We have several people within the organization that use it, and new users have been brought up to speed easily. The customization tools make it easy to personalize.
- Survey options - there are different question options you can use, even within the same survey. When sending out large surveys with varying types of questions, it's convenient to have different options for those taking the surveys.
- Results - after you've completed the survey, your results are easy to download and analyze. Have the data ready to go with a Excel file is much more convenient than other survey sites we've utilized.
- Sharing - surveys are provided with an easy-to-use link. This makes sharing quick and easy.
- User-friendly - interface is easy to utilize. Very little training is required to use the tool effectively.
- Customizable - although some areas could improve, it is helpful there are different types of questions you can use, pictures can be uploaded, etc.
- In addition to convenient data, Typeform also keeps track of visits/who has completed the survey. If you're sending out mandatory notices to your team, and need to keep track of who has visited, Typeform makes this easy.
- There's definitely room for improvement on the customization side. Unless you know the ins and outs of the program, the surveys can be a bit plain.
- Creating anything beyond the question options given can be difficult. Adding variables and questions leading to other questions can be difficult. If your questions are straightforward and answers don't change the possibility of the next question, you shouldn't have much trouble.
- Surveys only allow for 10 questions per survey, unless you upgrade to the Pro version. I understand there's a need to make money, but for what we use the platform for, an upgrade wouldn't be necessary. It would be nice if you could ask more questions, but perhaps not utilize certain features if you're still on the basic plan.
We use Typeform to collet data from our salesteam in order to complete equipment mockups for them. Typeform provided us with a free, easy to set up, simple to use, and accessible anywhere platform to gather the data needed from sales for this purpose. Prior to implementing Typeform, requests took quite awhile as it was a lot of back and forth getting answers to questions marketing needed to complete the project. Using Typeform forms saves time and ensures no additional questions need to be asked, which means turnaround is faster.
- Easy to set up.
- Web-based, so accessible anywhere from any web platform (PC, Mac, and mobile).
- Customizable and powerful, even the free version.
- Free.
- I have no comments on how the free version of Typeform could improve. For what it is, the free version is incredibly powerful and easy to use.
February 12, 2018
It doesn't do everything, but what it does, it does well.
While we use Typeform at our company in a variety of ways, we don't generally use it for our forms. Rather, it's one of the tools we use to create interactive content marketing pieces. In some cases, we embed Typeform on our landing pages or blog to quickly create polls. We have created internal surveys to collect input from our employees about certain questions, as well as external client-facing surveys. And we've used it on occasion to make quizzes with the scoring/calculator functionality. It's simply an attractive, easy-to-use, light and dynamic way to collect information for a variety of uses from internal and external customers and prospects.
- Easily customizable (within certain limits) -- embeds nicely on landing pages, easy to format with our brand colors.
- A wide variety of question styles makes it useful to collect information in a variety of ways, from open-ended short- and long-form questions, to rating scales, to yes/no questions, to multiple choice, and so on. Quite a few different options.
- Typeform's logic makes it easy to branch our forms/surveys based on question answers.
- The ability to collect information, then serve up those answers in follow-up questions, is one of Typeform's strengths -- including the user's name, for instance.
- Light and fast. Give it a try - you'll see what I mean.
- The scoring functionality could be a little more robust.
- While Typeform touts the ability to create quizzes and calculators (and it's true, it can), there are other tools out there for such uses that may be better suited to such tasks. The calculator functionality seems a bit limited (especially for content marketing purposes), and for quiz functionality, you might be better off with a dedicated quizzing tool.
- Typeform's look is attractive -- but it's always pretty recognizable as a Typeform. Customization beyond images, colors, etc. lags behind some of the more robust (and far more expensive) interactive marketing tools out there.
January 19, 2018
Beautiful forms, a great UX, and a simple admin experience.
We have been using Typeform on a small scale to test it out as a survey platform for our needs. Most often it's been used internally for team and employee surveys, with plans to start using it for larger scale forms as well. We have also recommended it to some of our clients as an option for managing their surveys.
- Typeform creates beautiful forms that look great and provide a wonderful UX.
- Typeform works well for stand-alone forms. Filling out the form is a full-page experience in itself.
- Typeform makes complex forms look very simple by showing users only what's relevant to them right now.
- Typeform doesn't seem to work very well for companies who want more traditionally-structured web forms that many B2B clients might desire to look more like actual physical (paper) forms.
- Typeform does embed nicely into other sites, but it does not look or work like a normal form you'd see on a site. It sometimes resembles an advertisement on the page.
- If your form relies on users remembering their answers to previous questions, users might find themselves losing their place and having to go back and forth between the questions to look up their past answers. It usually works best for forms with questions that don't require that level of memory about previous answers.
We use it across our organization to administer surveys that look and feel good. It's more mobile friendly, which we appreciate, and I like that we can customize it to match our brand identity.
- Flexible - mobile version looks great, response times are almost that of web, completion rates are just as high
- Elegant - clean design and interface, especially on the taking aspect. Good customization options.
- Simple - clean design, drag and drop is relatively easy to use. Easy to send links that track hidden variables, which is great for plugging results back into our interface.
- Qualitative analysis is not present. Would love to see word clouds or some other qual treatment in
- Lack of matrix questions/other question types. I get why you do the question groupings, but it's frustrating that I can't do simple radio button responses in a matrix format
- The logic can take a bit to master the first time
- They don't calculate NPS correctly in the quickview report - they present NPS as a question type option but calculate the average (which is weird). Would be great to have accurate calculations of this for both NPS and net satisfaction calculations
- Collaboration permissions are still wonky. Collaborators can't use master-account created design templates? What's up with that? Still not sure if I see the value of having collaborators. Considering downgrading our account and using one master log-in.